Jun
22
On June 23, Ogilvy agencies worldwide are celebrating the 100th anniversary of David Ogilvy’s birth, so we’ve been thinking about his life and legacy. I think he's the original CX guru. For Ogilvy, customer insight was just as essential to memorable, effective advertising as it is to building great websites.
Filed under:
brand strategy, communications strategy, dtdigital, digital advertising, ux design
Jan
21
How The SELECTOR3000 became more talked about than Julian Assange and the St. Kilda schoolgirl.
Filed under:
dtdigital
Aug
26
The Internet is in the running for a Nobel Peace Prize this year. But with only about one-quarter of the world's population connected, its potential for positive change is just beginning.
Filed under:
communications strategy, dtdigital, business strategy
Jun
15
Our weekly update on interesting stuff from the internets over the past 7 days.
Filed under:
social media, dtdigital, web
Jun
07
Our weekly update on what's been big on the internets over the past 7 days.
Filed under:
dtdigital, web
Jan
21
For an agency and client to have true success, the relationship is paramount. Without a relationship that involves honesty, equality, commonalities and trust, everything else will flounder and ultimately, lead to a separation. The relationship is the gateway and the foundation on which good work, great ideas and effective strategy can be implemented.
Filed under:
dtdigital, business strategy
Nov
25
Social scientists have found that traditional incentives in a creative environment can decrease performance and generally block creative output. Working in web development I identified with this. It doesn’t matter if you are a designer, software engineer, business analyst or project manager, you have to think outside the box to be successful.
Filed under:
dtdigital, web
Aug
11
DTDigital prides itself on its brilliant, long-standing client relationships. Recently I’ve been thinking about what makes a great client relationship – and what you can do to turn around a relationship that isn’t going so well.
Filed under:
dtdigital
Jul
09
Our blog is designed to share our insights, those of our STW and Ogilvy colleagues, and all the ideas and news that we find in our daily mission to remain at the sharp edge of communications and technology.
Filed under:
dtdigital