Sep
07
Words and the design interact to create experiences. The writer and art director (or art and copy) are greater than the sum of their parts. They are Lennon and McCartney, Han and Chewy, Gin and Vermouth. Sadly, this model isn’t common in the world of UX design. Writers are usually brought in later in the process.
Filed under:
communications strategy, web, digital advertising, creative, usability, ux design
Aug
15
The eCensus was hugely popular with users, but its usability could have been much improved. I was especially curious why so many people failed to click the "Submit" button. Here's a look at how simple changes could have made a big difference to the success of the eCensus form.
Filed under:
creative, usability, information architecture, ux design
Mar
08
Yesterday global private equity firm CVC (through its Nine Entertainment subsidiary) sold 49.1% of its stake in Carsales for about $565 million. It will be interesting to see if the buyers got a bargain or if CVC just pulled off the ultimate used car scam.
Filed under:
communications strategy, web, business strategy, digital advertising, usability
Jun
28
As part of their ‘Be Stupid’ campaign, Diesel took an innovative approach to showcase their Spring/Summer 2010 Collection. Featuring the debut single ‘A Hundred Lovers’ by the artist Josep, users can interact with the video to learn more about the Diesel fashions they see.
Filed under:
brand strategy, communications strategy, web, digital advertising, creative, usability
Apr
29
This past Sunday I did some research on the websites of Australia’s ten biggest retailers. I wanted too see how easy it would be to find out if store hours were changing due to the ANZAC Day holiday.
Filed under:
communications strategy, usability
Jan
11
The fire danger scale is supposed to help people make decisions that could save their lives. So it’s pretty important to get it right. Let’s do a bit of a usability analysis to see if it’s working, and if not, how we can improve it.
Filed under:
usability, data visualisation
Nov
24
An effective Site Search tool adds clarity to the customer voice, and empowers business strategists to make decisions that will ultimately empower the end-customer. Here's how to make it happen.
Filed under:
usability, information architecture, ux design
Oct
26
Australian retailers should never become complacent about the online retail experience they offer or forget that within seconds users have the ability to be shopping at any one of thousands of overseas online stores.
Filed under:
business strategy, usability
Sep
01
As designers and creators of online experiences, we can satisfy a users need for recognition by using quantifiable metrics that remind them of their valued input, achievements and relationships.
Filed under:
social media, creative, usability, ux design
Aug
17
Listen to what users want and give it to them in the easiest, most direct way possible. If you’re not doing that already, you’re doing something wrong. You need to change what you do. You need to do it now.
Filed under:
usability
Aug
03
I’ve been thinking a lot recently about what makes a great online experience as opposed to one that’s merely OK. And what does it for me is the experience that shows me that someone cares about me.
Filed under:
web, usability