Myer's revamped website recently won the ‘2010 Internet Advertising
Competition Award for Outstanding Achievement in Internet Advertising’.
Eligible websites must be of an exceptionally high standard and
are judged on the following criteria:
With Internet marketing more competitive than ever, users demand
fresh and relevant methods to gain (and maintain) their attention. DTDigital
utilised high impact rich media banners, video and interactivity to increase
unique visitors, page views and average time spent at the site.
This is the second feat for Myer this year. On 20 January, the
Australian Interactive Media Industry Association (AIMIA) named myer.com.au a finalist for the 16th AIMIA Awards.